DecoRusExpo 2013 Edition
DecoRus Expo Press Release from 2013
There is no better time to write about the results of an event than several days after it. The exhibitors are safely home in their respective countries, their initial lists of contacts are compiled and sent out to agents for follow-up, the first proformas are issued, and preliminary orders and enquiries start coming in. The summer has arrived, with good feelings generated by the show, and positive moves towards the market are now likely to continue well into the second half of 2013.
And so, for the third year running, DecoRus took place in the same stunning and prestigious location, the world-famous Hotel National facing Red Square and the Kremlin, the centre of Russian power and decision making. DecoRus had grown in scale yet again to 90 exhibitor stands including press, this year taking over every available hall, a rare event even for the National (usually this only happens for Royal visits and G8 summits!) DecoRus did indeed rise to the occasion, with its stunningly beautiful interior scenes, marvellous products and very exclusive top-end atmosphere. And yet the common view amongst both visitors and exhibitors was how enjoyable, friendly and personal a show it was, and how positive it made them feel about the market and business in general. This was a true meeting place for world-class brands and Russian professionals in the interior design world.
We were very pleased with the attendance of the show; over three thousand visitors in just two days. All trade, of which sixty percent were decision-makers from companies which either distribute interior products or import directly for their own projects. The Russian Regions were well represented, with visitors from Penza to Kazan, Ekaterinburg to Vladivostok, Omsk to Kaluga. Trains from St Petersburg brought at least a hundred designers, and we had numerous visitors also from neighbouring states such as Kazakhstan, Belarus, Ukraine, Azerbaijan and the Baltics. We also had over fifty West European visitors, including several very well-known French and British designers residing in Russia, who design projects for Russian elite classes. They came to visit colleagues, assess the market, and consider whether to exhibit at DecoRus 2014. Many confirmed their interest on the spot.
Our Seminar program again proved very popular amongst Russian visitors; each of the eight seminars was completely full, and several were well over capacity. Subjects varied from classic English design to the history of European wood craftsmanship, and both the presenters and their audiences benefited greatly from meeting each other. Next year the seminar program will definitely be extended.
On the exhibitor side, over 80 companies, displaying over 100 brands from the UK, France, Italy, Spain, Germany, the USA, and Russia exhibited, many for the second or third time at DecoRus, and others who were taking their first steps into the market. The range of products on show varied from wallpapers and fabrics to bathroom-ware and furniture, from passementerie to design services and lighting. Both residential and contract furnishings were on display, and we saw many more architects and specifiers this year, which may mean that the Russian hotel market is starting to pick up again - great news! Invaluable has been the participation, financial support and "blessing" of numerous trade associations, including Scottish Trade International, United Kingdom Trade and Investment, and we would like to thank especially the British Furniture Manufacturers Association.
For every Russian design company who visited, there was always something new to see and embrace. While DecoRus is indeed conceived for business, we also hope that one of the greatest outcomes will be that many more Russian houses and apartments will become even more beautiful and delightful as places to live in. We believe that DecoRus brings to Russia real beauty and professionalism, and we hope that every exhibitor shares our vision.
Thank you again to every who took part - without you the show would not happen. We look forward to welcoming you back in 2014.
Gallery of photos
To see a larger image please click on any of the thumbnails below.