DecoRusExpo 2014 Edition
It gives us great pleasure to thank you all for making this another successful year, a bigger and better event than ever before. When we founded the show in 2011, little did we imagine that it would grow this way. Back then, all we saw was a gap in the exhibition market, the absence of really good platform for top European interior design brands to show their new collections over a couple of days, under one roof, to a targeted audience of Russian interior design buyers. There were larger shows, but at a lower market level, and there were some top-end shows, but too specialised in terms of exhibitors and their country of origin. What we needed was a very top-level event without any of these constraints, and so DecoRus was born!
Top-end brands and top-end visitors need a very special place to meet, and so all four editions of DecoRus have been held in the Hotel National, the most beautiful and historic building, facing the walls of the Kremlin. With five star luxury and impeccable service, the National has also proved a magnificent place to stay, as more than half the exhibitors have chosen to spend their nights in Moscow there.
In our first year, we had 25 brands exhibiting, and managed to attract around 1000 trade visitors. In the second year, the show doubled in size, and so did visitor numbers. In the third year we had 86 exhibitors, and this year we saw the biggest line-up yet, with 100 exhibitors showing their "best and latest" to their Russian clientele.
Analysing the numbers, we were pleasantly surprised to see that the final visitor figure this year was just under 3000, the largest ever, of whom 80% characterised themselves as "decision-makers" and companies themselves able to import - which is tremendously important for our exhibitors. Other visitors described themselves as designers, private architects and specifiers.
For the fourth year running, we had visitors from Belarus, the Ukraine, and Kazakhstan. Russian visitors came from all parts of the country, from Vladivostok to Kaliningrad. 74% of visitors were from Moscow and Moscow region, while the North-West region was the second largest with over 8%. The remainder came from the Russian regions and other countries.
Regarding product interest, 78% of visitors were interested primarily in textiles, 54% in wallpapers, 36% in accessories, but over 24% in lighting and furniture. As most visitors work in interior design businesses, often dealing with the full design of a project, they were usually interested in all product groups represented.
In terms of exhibitor split, the large majority presented fabric collections, followed closely by wallpapers and accessories (a particularly strong sector this year). But we also had a very well presented furniture and lighting sector, which is growing year on year.
One of the most important features of DecoRus is the varied seminar program, with subjects ranging from current wallpaper trends to highly specialised furniture techniques. Our Russian audience always proves ready to learn, and our exhibitors are happy to share their knowledge.
NTV Russian television filmed and reported on DecoRus, and reviews of the show are soon to appear in print in all the local Russian interior design titles.
The success of any show can be measured by whether exhibitors want to rebook. We received numerous requests for rebooking at the end of the first day already, and on the second day a number of exhibitors asked to double or even triple their stands in 2015!
We were tremendously fortunate to have great support from UK Trade & Investment, and are particularly grateful to Sue Graves at the British Contract Furnishings Association, who helped us in so many ways to make the show such a success. Our thanks also to Heimtextil Russia, who sponsored the champagne reception and music on the first evening of the show. Thank you all, visitors and exhibitors, for taking DecoRus so much into your heart. Without you show would not happen.
Gallery of photos from the 2014 DecoRus Expo
Please click on an image to see a larger photograph